Future Forward Training | Course Details
Facebook Marketing Masterclass
17 Jan - 20 Jan 2019

Dubai
3 day
0 days to go
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Overview

Facebook has over 2 billion active daily users, global reach and market potential that makes it impossible to ignore as a marketing tool. It has become one of the most targeted and cost-effective ways to promote your business and is easily the single most-preferred platform of choice for many savvy digital marketers.

As an advertising platform, Facebook offers sophisticated tools to ensure your ads get in front of the exact audience that you’re targeting and has a variety of formats and lead generation tools to help you boost your business.

This course will help you understand the ins and outs of Facebook so you can develop effective campaigns that deliver business results. You’ll deep-dive into the most cost-effective ways to get the most out of Facebook as a marketing channel – from paid advertising, free Facebook marketing tools and conversion optimisation, to community development and content creation.

Once you complete the course, you’ll have a solid grasp on how to get the most out of Facebook, along with a tangible plan of action, which you’ll be able to put in practice immediately to deliver ROI.

Before the course, we’ll send you a survey to understand your learning objectives so we can tailor the course material as much as possible to ensure all participants get maximum value. You’ll also have the opportunity to request sessions to be included.

Who Should Attend?

This is an essential course for anyone who wants an in-depth understanding about Facebook as a marketing tool and advertising platform. Whether you’re a social media manager, marketing generalist, entrepreneur, small business owner or agency, this Facebook marketing course will give you the ideas, inspiration and knowledge you need to start implementing effective Facebook ad campaigns immediately.

Learning Outcomes
  • Develop a Facebook marketing strategy that gets business results
  • Learn how to get the most out of all the marketing tools available within FB
  • Define your KPIs for Facebook and align them with your business strategy
  • Learn how to evaluate the variety of audience types and customer segments available
  • Explore the various Facebook ad formats and how to select the most effective ones for your campaigns
  • Understand how to structure an effective campaign in Facebook Ad Manager
  • Create effective ads – looking at some effective creative ideas
  • Get to grips with how to A/B test campaigns in Facebook
  • Learn how to track and analyse your campaigns using Facebook Pixel for optimum results
  • Use Facebook retargeting to increase conversions
  • Measure the ROI of Facebook marketing and prepare effective management reports
  • Build a Facebook marketing plan that you can take away and implement immediately
Training Leader
Dan Knowlton

Dan is a globally acclaimed digital marketing expert, having been acknowledged as one of the 50 most influential marketers online by the Content Marketing Institute and 12th most influential digital marketer in the world on Twitter by Onalytica.

But Dan’s not just savvy on social – he also holds a First Class Honours Marketing degree from the University of Brighton, UK, but insists that he learned everything he knows about digital marketing after he left university.

Dan built a highly successful boutique digital marketing agency from the ground up that works with a varied client base of both private sector and government organisations, including Eurotunnel and Kent County Council. His agency is a multiple award winner, winning Digital & Social Media Business of the Year and the Innovation Award at Kent’s 2017 Independent Business Awards.

Dan is obsessed with creating content that delivers tangible results and is equally passionate about helping people grow their businesses through effective social media, so you’ll regularly find him contributing to the Social Media Examiner, Content Marketing Institute and Jeff Bullas, as well as blogging and vlogging on his own website.

Dan is an engaging and energetic trainer who enjoys inspiring and being inspired. He looks forward to sharing his award-winning strategies.

Dan is also a keen skier, but he will not be covering this subject in his training.

Our courses are certified by the Content Marketing Association (CMA), the global industry association for marketing, publishing, advertising and social agencies. All course outlines are reviewed and endorsed by the CMA and all training participants will receive a certificate from the CMA and Future Forward Training after successful completion of each course.

Venue
Rove Trade Center
2nd December Street
Al Jafiliya, Dubai
Tel: +971 4 241 9300

 
The venue is conveniently located within 15 minutes walking distance of Al Jafiliya metro station. Free underground parking is available at the hotel. Please note that there is no valet parking at this hotel.

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