Future Forward Training | Course Details | SEO Fundamentals Masterclass | June 2019
SEO Fundamentals Masterclass
12 Jun - 13 Jun 2019

2 day
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In the new rules of marketing, customers find you, not the other way around. Being more “findable” than your competition is a crucial factor for the future success of your business. Prospective customers are constantly looking for information. In this SEO Fundamentals Masterclass, you’ll learn about the key attributes of SEO – from website structure, keyword research, content creation and link building – as well as best practice methodologies so you have an implementable plan to get high rankings on Google and other search engines.

Who Should Attend?

This is an introductory-level course for anyone who wants to gain a general understanding of the latest best-practice SEO tools and techniques to improve the visibility of your websites. Whether you’re a webmaster, digital marketing professional, marketing generalist, small business owner or agency, this marketing training course will help you master the fundamentals of SEO.

Training Leader
Barry Adams

Barry Adams has been an active SEO practitioner since 1998 and has earned a fair share of awards and accolades: His company blog was nominated for Best Blog at the 2013 UK Search Awards. Barry was awarded Digital Industries Person of the Year at the 2014 DANI Awards.

The agency that Barry founded, Polemic Digital, won two awards at the highly competitive 2016 UK Search Awards, including the coveted Best Small SEO Agency award, highlighting his reputation as one of the UK & Ireland’s foremost SEO experts. In 2017 they were once again shortlisted for the Best Small SEO Agency award, and in 2018 they won Best SEO Campaign at the annual DANI Awards.

Barry is a regular speaker at top digital conferences such as Pubcon, BrightonSEO, and Friends of Search, an associate lecturer for the Ulster University’s MSc in Digital Media Communication, and provides regular talks, training, and workshops on all aspects of SEO for a variety of organisations and events. He also delivers lectures on SEO for the Digital Marketing Institute and Queen’s University Belfast.

Since its founding in 2014, Polemic Digital, Barry has worked together with many of the UK’s most successful companies, delivering expert SEO services to businesses of all sizes and scopes. Notable clients include The Sun Newspaper, Fox News, Expedia and Danone.

Our courses are certified by the Content Marketing Association (CMA), the global industry association for marketing, publishing, advertising and social agencies. All course outlines are reviewed and endorsed by the CMA and all training participants will receive a certificate from the CMA and Future Forward Training after successful completion of each course.

Rove Trade Center
2nd December Street
Al Jafiliya, Dubai
Tel: +971 4 241 9300

The venue is conveniently located within 15 minutes walking distance of Al Jafiliya metro station. Free underground parking is available at the hotel. Please note that there is no valet parking at this hotel.

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