With all the talk of new digital channels disrupting marketing, its easy to forget that in recent surveys up to 81% of companies (particularly SMEs) still view email as their primary customer acquisition channel. Despite this, email is often not given the same level of attention in terms of planning, execution, analysis and enhancement as other less revenue-generating marketing channels. This course is designed to give you the latest techniques and best practice in email marketing. You will learn the latest thinking on developing strategic email campaigns that drive business results. The course covers key areas in regards to scheduling, copywriting, A/B testing and personalization. Including strategies for growing your email lists and maximizing the level of responses and conversions.
Who Should Attend?
This is an essential course for anyone who wants to gain a more in-depth understanding of the strategic email marketing. Whether you’re a marketing generalist, entrepreneur, small business owner or agency, this course will help you master the fundamentals of strategic email marketing planning and execution.