A solid Customer Relationship Management (CRM) strategy is crucial to fulfill the needs and wants of your customers. It is a key competitive advantage to be able to convert customer data into insights to improve the experience across the customer journey. Having a best-in-class CRM strategy can dramatically improve the performance of a variety of key business processes, including marketing communications, sales management and customer service. This course will help you put together an effective CRM strategy for your business. You will understand how to effectively analyse your specific requirements, explore various ways of how CRM can improve your business processes and develop an effective plan for making it happen. The course is full of tools and tips on important people and technology considerations when executing a world-class CRM strategy.
Who Should Attend?
This course is for anyone who wants to gain a general understanding of CRM techniques to improve the efficiency of your marketing, sales and customer service. Whether you’re a CRM manager, marketing generalist, entrepreneur, small business owner or an agency, this course will help you develop more effective strategic CRM.