Future Forward Training | Course Details | Programmatic Advertising Masterclass April 2019
Programmatic Advertising Masterclass
10 Apr 2019

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Programmatic advertising is a technology-based empowerment of the planning, buying, measurement and optimisation of advertising. Currently it is mostly focused on real-time online advertising, where it is disrupting the client/media agency business model. However, it is also poised to make significant inroads on traditional ad channels, such as TV and radio. Programmatic advertising is revolutionizing the way online advertising is being bought and sold. Using the principles of AI programmatic platforms, you'll learn where, to whom and when to target your ads to maximise response and efficiency. This course provides a comprehensive overview of the programmatic trading landscape, explaining how it's all connected and how technology makes it all work. Whether you're in marketing, media planning or digital strategy this course will help you understand this new phenomenon

Who Should Attend?

This course is for anyone who wants to gain a general understanding of programmatic advertising techniques to improve the ROI from your advertising. Whether you’re a digital marketing manager, marketing generalist, entrepreneur, small business owner or an agency, this course will help you develop more effective campaigns.

Training Leader
Rove Trade Center
2nd December Street
Al Jafiliya, Dubai
Tel: +971 4 241 9300

The venue is conveniently located within 15 minutes walking distance of Al Jafiliya metro station. Free underground parking is available at the hotel. Please note that there is no valet parking at this hotel.

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