Programmatic advertising is a technology-based empowerment of the planning, buying, measurement and optimisation of advertising. Currently it is mostly focused on real-time online advertising, where it is disrupting the client/media agency business model. However, it is also poised to make significant inroads on traditional ad channels, such as TV and radio. Programmatic advertising is revolutionizing the way online advertising is being bought and sold. Using the principles of AI programmatic platforms, you'll learn where, to whom and when to target your ads to maximise response and efficiency. This course provides a comprehensive overview of the programmatic trading landscape, explaining how it's all connected and how technology makes it all work. Whether you're in marketing, media planning or digital strategy this course will help you understand this new phenomenon
Who Should Attend?
This course is for anyone who wants to gain a general understanding of programmatic advertising techniques to improve the ROI from your advertising. Whether you’re a digital marketing manager, marketing generalist, entrepreneur, small business owner or an agency, this course will help you develop more effective campaigns.