Great marketing often comes from great relationships between an organisation and its agencies. Unfortunately, it is all too common that clients do not see the results they were expecting and find themselves changing agencies frequently due to poor performance. This course is designed to give you the tools and techniques you need to manage your agencies better and get better results. From defining your objectives, to effectively sharing your brand values, from developing an effective RFP to managing the progress of execution. You will also get an understanding of the latest digital marketing tools and techniques to give you a full understanding of the services your agencies should be offering you and how to manage the quality of the work they do for you.
Who Should Attend?
This is an essential course for anyone who wants to improve the results they get from working with marketing and digital agencies. Whether you’re a digital marketing manager, marketing generalist, entrepreneur, small business owner or an agency that outsources specialisms, this course will help you build strategic relationships and control the quality of your marketing output.