Future Forward Training | Course Details | Fundamentals of UX: Optimising Website User Experience March 2019
Fundamentals of UX: Optimising Website User Experience
24 Sep - 25 Sep 2019

2 day
70 days to go
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Home / Training Courses / Fundamentals of UX: Optimising Website User Experience - Sep 2019

If you’re a business with a website, then User Experience (UX) should be very important to you. But what exactly is UX and why does it matter?

User Experience is all about the experience a person has when they interact with your products and services. If the experience is seamless, it’s likely that no one even bats an eyelid. But a sloppy site that frustrates your user? You’ve just lost yourself a potential customer.

Regardless of what your site or app looks like, your users need to have a simple and enjoyable journey and interaction-rich experience that will drive them back to your site. From usability, accessibility, performance, design and aesthetics, utility, ergonomics, overall human interaction and marketing, UX plays a huge role in building the brand value and reputation of your business.

This Fundamentals of UX training course will show you how improving your UX can help your business performance and give you an edge over your competition. You’ll get a thorough overview into the fundamentals of user experience, understand how UX impacts your marketing, and learn tips to improve the usability of the websites you work on. It is delivered through a mixture of case studies, interactive learning and practical exercises and will cover the latest in best practice and hands-on techniques for maximising your ROI.

Who Should Attend?

This is an introductory-level course for anyone who wants to gain a general understanding of user experience (UX) tools and techniques to improve the usability of your websites. Whether you have a simple or complex site or applications, involved in retail or online sales, involved in the public or private sector, or have an established business /start-up. This training course will give you the insight you need to improve your user experience.

Training Leader
Luke Hay

Luke is one of the UK’s foremost experts on UX and website analytics, with over 20 years of experience helping clients such as Vodafone, Open University and John Lewis achieve a solid ROI from their websites.

Luke splits his time between working at integrated digital agency, and as a UX and analytics consultant and trainer. He prides himself on taking a user-centric, analytical approach to design, development and optimisation of websites and apps. He is passionate about helping businesses understand how the user experience could be improved – passionate to the point that merely consulting and training in UX is not enough. He’s also part of the organising team of one of the biggest UX conferences in the UK, UX Camp Brighton. He has written a book on using an analytics-first approach to UX called “Researching UX: Analytics.”

Luke is a highly sought-after trainer who repeatedly runs his UX training at leading SEO conference, Brighton SEO, and has contributed to several well-known digital marketing websites including e-Consultancy, UX Booth and Conversion XL.

Luke firmly believes in combining qualitative and quantitative research to get a well-rounded picture of user experience, reviewing website analytics data, such as Google Analytics, alongside user testing and research. He looks forward to sharing this approach in his training.

Our courses are certified by the Content Marketing Association (CMA), the global industry association for marketing, publishing, advertising and social agencies. All course outlines are reviewed and endorsed by the CMA and all training participants will receive a certificate from the CMA and Future Forward Training after successful completion of each course.

Rove Trade Center
2nd December Street
Al Jafiliya, Dubai
Tel: +971 4 241 9300

The venue is conveniently located within 15 minutes walking distance of Al Jafiliya metro station. Free underground parking is available at the hotel. Please note that there is no valet parking at this hotel.

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