If you’re a business with a website, then User Experience (UX) should be very important to you. But what exactly is UX and why does it matter?
User Experience is all about the experience a person has when they interact with your products and services. If the experience is seamless, it’s likely that no one even bats an eyelid. But a sloppy site that frustrates your user? You’ve just lost yourself a potential customer.
Regardless of what your site or app looks like, your users need to have a simple and enjoyable journey and interaction-rich experience that will drive them back to your site. From usability, accessibility, performance, design and aesthetics, utility, ergonomics, overall human interaction and marketing, UX plays a huge role in building the brand value and reputation of your business.
This Fundamentals of UX training course will show you how improving your UX can help your business performance and give you an edge over your competition. You’ll get a thorough overview into the fundamentals of user experience, understand how UX impacts your marketing, and learn tips to improve the usability of the websites you work on. It is delivered through a mixture of case studies, interactive learning and practical exercises and will cover the latest in best practice and hands-on techniques for maximising your ROI.
Who Should Attend?
This is an introductory-level course for anyone who wants to gain a general understanding of user experience (UX) tools and techniques to improve the usability of your websites. Whether you have a simple or complex site or applications, involved in retail or online sales, involved in the public or private sector, or have an established business /start-up. This training course will give you the insight you need to improve your user experience.