Future Forward Training | Course Details | B2B Digital Marketing Masterclass | June 2019
B2B Digital Marketing Masterclass
26 Jun - 27 Jun 2019

2 day
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B2B marketers face the challenge of marketing to a smaller potential client universe, a more complex sales process and multiple stakeholders to communicate with for each new sale. There is also a need to support long-term relationships with customers pre and post-sale. In this course, we look at the latest techniques to drive your Account Based Marketing (ABM) strategy through digital. This course will help you generate content that will meet these different requirements. Starting at the point of developing customer personas for your key customer segments, using customer insights and digital tools to identify effective marketing actions for each stage of the B2B customer life cycle.

Who Should Attend?

This is an essential course for anyone who wants to gain a more in-depth understanding of B2B digital marketing channels, tools and techniques. Whether you're a marketing generalist, entrepreneur, small business owner or agency, this digital marketing training course will help you master the fundamentals of B2B digital marketing.

Training Leader
Andrew Davis

Andrew is one of the UK’s leading experts on digital marketing and social media. He’s a digital trailblazer who’s literally seen it all in the digital marketing space – starting from his early days of moderating online forums and chatrooms for brands such as Sony PlayStation, Pop Idol and Liverpool Football Club, and his involvement launching internet forerunner, Myspace, internationally.

Andrew has been recognized as one of Media Week's 30 under 30 and a Broadcast Magazine Hot Shot, and he has served as a member of the Ofcom Advisory Committee for England. He has also built his own hugely successful digital marketing consultancy and has worked with an illustrious list of clients including Virgin Media, Paramount Films, MTV, KPMG, Accenture, Tesco, Royal Mail, Ogilvy, Saatchi & Saatchi and O2.

But Andrew also loves to give back, which led him to create and deliver the UK’s first social media course for secondary school students, a pioneering initiative developed to help improve GCSE results.

Ask Andrew what he loves most about digital marketing and he’ll wax lyrical about how the internet opened up everything and made it a fair playing field for businesses of all shapes and sizes. He’s passionate about helping these businesses make the most of their digital marketing journey.

Our courses are certified by the Content Marketing Association (CMA), the global industry association for marketing, publishing, advertising and social agencies. All course outlines are reviewed and endorsed by the CMA and all training participants will receive a certificate from the CMA and Future Forward Training after successful completion of each course.

Rove Trade Center
2nd December Street
Al Jafiliya, Dubai
Tel: +971 4 241 9300

The venue is conveniently located within 15 minutes walking distance of Al Jafiliya metro station. Free underground parking is available at the hotel. Please note that there is no valet parking at this hotel.

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